Shaping the Future of Sports

Software that tracks the people, companies, and products that matter most to sports leaders.

The speed of business change is overwhelming

The sports, entertainment, and media industries are moving faster than ever before and your job depends on staying on top of these trends.

Every day sports leaders around the world rely on our software to get a clear understanding of the people, companies, technologies, and products that matter the most to their business.

Let’s set up a demo to see how our software is right for you.

Software for sports business leaders

Our software prepares sports business leaders with the data and insight to explore, evangelize, and accelerate their business with confidence and speed.



Explorers are trying to make sense of the sports tech landscape. They want to understand trends. They want to be able to make sense of vendor pitches, and stop drowning in information. They want to be proactive in outreach to partners. They want to figure out when to begin investing and where.

Our software gives Explorers the sports technology market data that empowers them, by organizing and making sense of a complicated sports-tech ecology.



Evangelists are already aware of the huge opportunities in sports-tech for them and their company. They're knowledgable about the sector, but need some data to support their case. They're trying to convince their company about who to hire, where to invest, and how to partner in this space. They need sizing models and credible proof points that go well beyond what they can get in journals.

Our software gives Evangelists the tools to develop insightful, scientific arguments about sports technology.



Accelerators have already bought-in to the sports technology sector. These leaders are all in. They've acquired companies, they've launched products, they've scaled their teams. They can't hire fast enough or learn fast enough. Every news article hits their bosses desk and they need to have an opinion. They need an extension of their team to maintain momentum.

Our software gives Accelerators the actionable network and market data, that propels their business.

Demo Our Software

Announcing the First-Ever Leadership Boards for Sports

We're excited to announce the launch of our first two leadership groups dedicated to solving some of the biggest challenges facing sportstech today.

Our annual research-focused programs feature leading companies and executives from across the industry—from top leagues and teams, data technology companies, leading sports books, venue management, agencies, and media companies.

The Athlete Data and Smart Venue Leadership Boards demonstrate how research and collaboration will shape the future of sports.

Athlete Data Leadership Board Smart Venue Leadership Board

Download our Free Reports

We routinely publish research trend reports to keep you ahead in the world of sports-tech. All our reports are produced by our analysts using our powerful software data tools and research platform.

To get a glimpse of how we think, and to understand the sports-tech market better, download our free reports.

Get Reports

Our Leadership

Olympic Gold Medalist and member of the Hockey Hall of Fame with leadership positions at the highest levels of sport, including the Executive Board of the International Olympic Committee, Angela guides the strategies of major sports organizations.

Angela Ruggiero

CEO and Co-Founder

Former VP of Research at Forrester Research and Entrepreneur-in-Residence at General Catalyst, Josh has successfully launched and grown several venture-backed software and data businesses.

Joshua Walker

President and Co-Founder

Meet Our Advisors

Our Customers

We are proud to work with all our customers who see how technology drives the future of sport.

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Get in touch

Whether you are a company innovating in sports technology, an investor looking for more insights, or a sports fan looking for an exciting event to attend, we want to hear from you!

Reach out to us and someone from the Lab will be in touch.

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